We built the only customer service platform where knowledge bases improve themselves.
Petal combines two breakthrough technologies: RAG (Retrieval-Augmented Generation) for accurate AI answers, and automatic knowledge base evolution that learns from every conversation. Our mission: eliminate the manual work of maintaining support documentation while delivering better customer experiences.

The technology behind smarter support.
Our dual-technology approach combines accurate RAG-powered AI responses with automatic knowledge base improvement. This isn't just automation—it's a self-improving system that gets smarter with every conversation, reducing manual maintenance while increasing AI accuracy.
RAG-powered answers achieve higher automation rates than generic chatbots (industry average: 30-35%).
Self-evolution reduces knowledge base upkeep from 10 hours/week to 5-minute weekly reviews.
RAG grounds all answers in your actual documentation—no made-up information, no wrong answers.
What sold me on Petal was the technical approach. RAG means no hallucinations—every answer cites its source from our KB. Then the evolution engine analyzes patterns to suggest improvements. In 8 weeks, we added 31 AI-suggested articles with one-click approvals. Our knowledge base is now comprehensive AND maintained automatically. This is the future of support.
Jordan Taylor
Co-Founder at Artisan Goods Co.

Our leadership team
Petal's leadership team combines expertise in AI, customer service, and e-commerce. We've worked in support roles ourselves—we know the pain of repetitive questions and outdated knowledge bases. That's why we built Petal.

Leslie Alexander
Co-Founder / CEO

Michael Foster
Co-Founder / CTO

Dries Vincent
Business Relations

Lindsay Walton
Front-end Developer

Noor Hasan
Designer

Tom Cook
Director of Product

Whitney Francis
Copywriter

Leonard Wu
Senior Designer
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